As technology and real-life interactions converge, the digital-physical blur is transforming how people experience the world. Wearable tech like Nike FuelBand is creating a stir in the consumer market, but embedding technology in everyday products is just one aspect of the increasingly thin line between the web and “IRL” or “In Real Life.” For UX professionals, this trend calls for a fresh look at ideas of trust and authenticity, human motivation, and community building.
Among the most overlooked art and technological ability in the design list tops cards UI, which is predominantly present in many levels of intelligence and efficiency. User interface imposes itself at almost all places where a user is involved; websites, airplanes, wrist watches, television sets, washing machines, ATMs among many other user related designs. However, genius designers know that this has and will continue to be the hottest trend in design with the increasing population of sophisticated customers.
Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance’s pedigree made what she revealed in front of a crowded TEDx audience all the more shocking. “I’m coming clean today telling this story for the very first time in its raw ugly detail,” she said. “In March of 2012 … I purchased a device that would slowly begin to ruin my life.”
In keeping with three key UX guidelines, Apple’s CarPlay has kept the user’s needs in mind while answering the car for a market improvement.
Here’s the gist: Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the desire engine.
- A contextual product understands the full story around a human experience, in order to bring users exactly what they want, with minimal interaction.
- Contextual products are about predicting the future. Software engineers work to teach them to look at certain user conditions, the local environment, and external circumstances, to predict what set of actions the user wants to perform.