UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail.
Effective data visualization supports cognition in many ways. It reduces cognitive load on the user, aids in problem solving, and facilitates discovery of insights. Poor visualizations, on the other hand, confuse and lead to wrong conclusions.
I interview people a lot.
My job is to get to the heart of what customers are saying, and turn that into actionable insights that the product team can use. At the heart of that job, is good interviewing skills.
For years, user researchers have struggled to identify what product features will both accomplish users goals and truly bring out delight. This week Jana Sedivy introduces a combination of the Kano method and outcome driven interviews to find those elusive delightful features.