Want To Hook Users? Drive Them Crazy. An Intro to Variable Rewards | Nir and Far


Woman with crazy glasses

Here’s the gist: Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the desire engine.

via Want To Hook Users? Drive Them Crazy. An Intro to Variable Rewards | Nir and Far.

Where Have All the Users Gone?


http://www.nirandfar.com/2012/08/where-have-the-users-gone.html?utm_source=feedburner


from where-have-the-users-gone.html http://www.nirandfar.com/2012/08/where-have-the-users-gone.html?utm_source=feedburner
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The Social Gamification of the Web – HUDDLEMIND


http://huddlemind.net/profiles/blogs/the-social-gamification-of-the


from The Social Gamification of the Web – HUDDLEMIND http://huddlemind.net/profiles/blogs/the-social-gamification-of-the
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