The Super-Slick UX of Virgin America’s New Booking Site | Design | WIRED


Even as Richard Branson was preparing a fleet of spaceships, Virgin America’s terrestrial booking experience was stuck in the era of Internet Explorer. To fix it, Virgin’s CMO tapped Luanne Calvert tapped Work & Co., a seven-person design studio startup that has previously worked with Google and Trip Advisor, and whose core team designed the HBO Go app in their previous roles at Huge. The result is a clean approach to airplane booking that’s mobile-first and strikingly pain free.

via The Super-Slick UX of Virgin America’s New Booking Site | Design | WIRED.

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