UX IRL: Syncing the Online and Offline Experience | UX Booth


As technology and real-life interactions converge, the digital-physical blur is transforming how people experience the world. Wearable tech like Nike FuelBand is creating a stir in the consumer market, but embedding technology in everyday products is just one aspect of the increasingly thin line between the web and “IRL” or “In Real Life.” For UX professionals, this trend calls for a fresh look at ideas of trust and authenticity, human motivation, and community building.

via UX IRL: Syncing the Online and Offline Experience | UX Booth.

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