Context Design: How to Seize the Magic Moment

Man holding mobile phone

  • A contextual product understands the full story around a human experience, in order to bring users exactly what they want, with minimal interaction.
  • Contextual products are about predicting the future. Software engineers work to teach them to look at certain user conditions, the local environment, and external circumstances, to predict what set of actions the user wants to perform.

via Context Design: How to Seize the Magic Moment.