Visual Design Basics And Principles – UX Motel

Visual design is the implementation of images, fonts, colors and other related elements to enhance the look of a given site in a strategic manner. It simply focuses on a site’s aesthetics. A good visual design shouldn’t portray a different message that doesn’t match with the content on the function or page. Instead, it should enhance the content by engaging different users as well as helping to build interest and trust in the brand.