Hey startups, quit thinking outside the box and start exploring everyday innovation | ventureburn


“Think outside the box” is some of the worst advice I hear concerning innovation. Originating with 1970s management consultants, it offers the comfort of a familiar line, but it carries little actual meaning. It’s the equivalent of an overburdened teacher writing “Try harder” on a grade schooler’s report card. The advice is stale, overused, and provides no actual guidance.

via Hey startups, quit thinking outside the box and start exploring everyday innovation | ventureburn.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s